Customer Acquisition Cost Calculator
Calculate how much sales and marketing spend brings in each new customer.
CAC
$200.00
Total spend
$7,000.00
Marketing share
71.43%
Sales share
28.57%
Formula
CAC = (marketing spend + sales spend) / new customers.
The CAC calculator divides acquisition spend by new customers so a business can track marketing efficiency.
How to Use
The CAC calculator divides acquisition spend by new customers so a business can track marketing efficiency. Enter the Marketing spend, Sales spend, and New customers values and review the Total spend, CAC, Marketing share, and Sales share outputs after you calculate.
- Open the calculator : Start with Customer Acquisition Cost Calculator.
- Enter values : Fill in the required inputs and any optional settings.
- Review the result : Read the output and use the about page for more detail if needed.
Common Questions
What formula does the Customer Acquisition Cost Calculator use?
CAC = (marketing spend + sales spend) / new customers.