Customer Acquisition Cost Calculator
About Customer Acquisition Cost Calculator
The CAC calculator divides acquisition spend by new customers so a business can track marketing efficiency.
How to Use
The CAC calculator divides acquisition spend by new customers so a business can track marketing efficiency. Enter the Marketing spend, Sales spend, and New customers values and review the Total spend, CAC, Marketing share, and Sales share outputs after you calculate.
- Open the calculator : Use Customer Acquisition Cost Calculator from the Business category.
- Check the inputs : Review the required values and any optional settings.
- Read the formula : Use the formula and notes below to understand how the result is produced.
Common Questions
What formula does the Customer Acquisition Cost Calculator use?
CAC = (marketing spend + sales spend) / new customers.
Inputs
- Marketing spend
- Sales spend
- New customers
Outputs
- CAC
- Total spend
- Marketing share
- Sales share
Formula
CAC = (marketing spend + sales spend) / new customers.